While the retail world skillfully pursues online customers to increase sales, understanding customer needs in brick-and-mortar stores often remains a challenge. Octopus comes in to bridge the gap between offline and online. By collecting and analyzing data, we provide valuable insights and enable our clients to create effective sales and marketing strategies – reflecting the sentiment seen in the online world. With Octopus, offline businesses can now leverage the same strategic advantages that revolutionized the online shopping experience.
Octopus uses Video Analytics, which uses facial scanning technology to discern the visitor's gender, age, and the length of time they interact with the on-screen content. The collected data is then processed by Octopus AI to dynamically generate conditional content tailored to the target audience. Additionally, Octopus Wi-Fi Analytics complements this by monitoring visitor behavior via Wi-Fi enabled devices within the store. This combined approach gives retailers the power to increase in-store engagement and deliver an offline customer experience like the personalized interactions observed online.
Cashier integration transforms in-store shopping by seamlessly connecting with payment systems and providing personalized recommendations based on customers' preferences and past purchasing data. This innovation mirrors online shopping experiences, enhancing the in-store experience with targeted product recommendations like digital retail campaigns and closing the gap between online and offline shopping.
Lift & Learn enhances in-store experiences by connecting physical products with any nearby Octopus display. When a customer removes a product and requests more information, the relevant content is displayed on the nearest screen. Octopus provides brands using this technology with valuable data, including how long and how many people viewed a product, effectively measuring engagement with both the product and on-screen content.
Octopus displays have QR Code payment capabilities and enable after-hours sales. If your display is facing the street, potential customers passing by can make a purchase by scanning the QR Code. This simple process allows for instant orders, next-day purchases or product reservations. Special offers can be made for transactions completed within one minute of scanning the QR Code. The checkout process through screens is completely customizable and provides flexibility to your business needs.
Mobile App Integration creates a seamless connection between customer data in integrated mobile apps and in-store displays, allowing customers to view products from their mobile apps in the physical store.
Mobile App Integration creates a seamless connection between customer data in integrated mobile apps and in-store displays, allowing customers to view products from their mobile apps in the physical store.
OCTOPUS TECHNOLOGY
DIGITAL SOLUTIONS LIMITED
United Kingdom
Company Number
13704385
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