Targeted ads in the online world are constructed through a combination of data analysis, audience segmentation, and strategic messaging. By systematically combining data collection, audience segmentation, personalized messaging, and continuous optimization, targeted ads can effectively reach the right audience with the right message at the right time, maximizing engagement and conversion rates.

We have all experienced situations where after searching for a product on an online search engine, almost all the content we come across on other websites are somewhat related to it.

While developing Octopus technology, we set out to think about how to obtain this valuable data in the offline world, materialize it and turn it into an advantage to increase sales and customer satisfaction, just like in the online world.


Real-time demographics were a crucial tool in this process, as they play a vital role in boosting sales. Here’s how:


Targeted Messaging
By understanding the demographics of the audience viewing the signage, businesses can tailor their messages to resonate more effectively. Octopus Video Analytics enables you to adjust the content on screens based on age, gender, or interests, enhancing relevance.

Increased Engagement

Real-time data allows businesses to display content that aligns with the current audience's preferences, which can boost engagement and interaction. Octopus provides perhaps one of the most interactive examples of this. With Lift&Learn, valuable in-store data such as how many people viewed a product, and for how long, is collected in real time, effectively measuring engagement with both the product and on-screen content.

Optimized Content Delivery

Real-time insights enable businesses to change content based on peak viewing times and demographic shifts. This ensures that the most appropriate and appealing messages are shown when the target audience is present.

Performance Measurement

Tracking demographic data helps assess the effectiveness of specific campaigns and content types. Businesses can analyze which messages resonate best with different audience segments, allowing for continuous improvement.

Enhanced Customer Experience

By delivering content that reflects the interests and needs of viewers, businesses can create a more personalized experience, leading to higher satisfaction and loyalty.

Cost Efficiency

Gerçek zamanlı demografik veriler, belirli hedef kitle segmentlerine odaklanılarak reklam bütçelerinin daha stratejik bir şekilde kullanılmasına, israfın azaltılmasına ve pazarlama çabalarındaki yatırım getirisinin artırılmasına olanak tanır.

Pazarlama stratejilerinizi ve ürünlerinizi belirli hedef kitle segmentlerine göre uyarlamaya hazırsanız, bizimle iletişime geçin!