Integrated Systems Europe (ISE) is one of the most important events for the audiovisual and systems integration industry on a global scale. This year the event took place in the vibrant atmosphere of Barcelona, bringing together technology leaders and industry professionals from around the world. Focusing on innovative solutions, Octopus was proud to take part in this prestigious exhibition for the third time in a row!
At ISE 2025, we showcased our latest technologies at our booth in Hall 4 - 4G300. Throughout the event, we had the chance to interact with industry professionals, introduce our technology and explore new business opportunities. The solutions we introduced this year: Video Analytics, Touch & Learn, Safe Integration and OctoADS.
Overview of our technologies
Video Analytics
Our Video Analytics solutions intelligently analyze customers' interactions with screens, providing key insights such as audience demographics, attention span and engagement patterns. This data helps businesses optimize customer experiences and increase sales by delivering more targeted content.
Lift & Learn
Touch & Learn is an interactive technology that connects products to smart screens with Bluetooth tags. When a customer picks up a product in the store, personalized marketing content is instantly displayed on the screen next to the product. In addition, our system captures critical data such as the number of times a product is picked up and how long it stays in the customer's hands, providing valuable insights into consumer behavior.
Cashier Integration
Checkout Integration transforms the in-store shopping experience by seamlessly connecting with payment systems. By providing personalized recommendations based on customer preferences and past purchase data, it both brings the online shopping experience to stores and enhances the in-store journey with targeted product recommendations. This innovation aims to bridge the gap between online and physical store experiences.
OctoADS
OctoADS is an advanced digital advertising solution that allows brands to create dynamic and location-based ads for specific target audiences. The first real implementation of OctoADS resulted in a successful campaign in a major shopping mall last year. It enables brands to take customer engagement to a whole new level by providing instant content updates and detailed analytics such as watch time (time spent looking at the screen), number of people passing by the screen, age and gender breakdown. We also accelerated efforts to build a local ad network to further develop this capability.
Our participation at ISE 2025 was a great success, full of inspiring talks, fruitful business connections and exciting technology demonstrations. The feedback we received reaffirmed our commitment to pushing the boundaries of innovation in the industry.
We have already started preparations for the next ISE and we are very excited to announce that we have already reserved our booth at ISE 2026! We look forward to reconnecting with our partners, meeting new industry leaders and showcasing our groundbreaking solutions that redefine the customer engagement process.
A big thank you to everyone who visited our stand and communicated with us during the fair. Hope to see you again next year in Barcelona!
