VIDEO ANALYSIS
What is Octopus Video Analytics?
Understanding customer behavior is essential for developing better relationships and creating effective sales strategies. Through Video Analytics, an advanced facial scanning technology, Octopus identifies visitors' demographics such as gender and age, while also tracking the duration of their interaction with the content being viewed. The collected data is processed, resulting in adaptive conditional content tailored for the target audience. Through the conditional content prepared, targeted interaction is achieved through screens at the right time and place by instantly presenting personalized images.
Where is Octopus Video Analytics Used?
Octopus CMS supports Videowall technology, enabling users to create widescreen and immersive digital displays. Videowall refers to large screens created by combining multiple interconnected screens together. With Octopus' Videowall support, content creators can create visually stunning and attention-grabbing content for large-scale digital billboards, digital signage or event spaces. With the flexibility to manage each display individually or in sync, Octopus uses Videowall technology to deliver an immersive experience for audiences.
With support for LCD and LED displays, we offer users the ability to use different types of digital displays. LCD displays are used in a wide range of applications, from offices to retail stores, while LED displays are used in areas ranging from larger-scale outdoor advertising to event spaces. Octopus' support for LCD and LED displays allows content creators to create content optimized for both types of displays. This allows users to deliver relevant and effective messages to their target audience.
Tablets allow customers to have a more interactive in-store experience. Octopus' tablet support allows content creators to easily manage content to be displayed on tablets. This gives them the chance to present product information, promotions, interactive catalogs and more to customers in-store. It can also be used to receive customer feedback via tablets and improve the customer experience. Octopus CMS maximizes this interactive and personal experience that tablets offer.
Offering an integrated solution for kiosks and other self-service terminals, Octopus gives customers the ability to search for products, get information, register, take surveys and more. It can also be used to collect customer data through Kiosks and optimize business processes. Octopus CMS supports these practical and effective solutions offered by Kiosk technology, helping businesses improve customer satisfaction and increase business efficiency.
How to Manage Octopus Video Analytics
Centralized Cloud Based System
Custom Groups and Playlists
Planning Made Simple
User Permissions & Roles
Media Upload and Online Editing
Real-Time Screen Diagnostics
