Mua Dondurma Başarı Hikayesi: Dijital Menü Devrimi

Increased Communication

4x

%200

Privileged Target Audience

Privileged

Problem

MUA Ice Cream had no digital screens in its stores and relied on traditional paper-based menu boards, which limited flexibility in showcasing new products and updating prices. Campaign or menu changes couldn’t be published simultaneously across all locations, leading to inefficiency and time loss.

Solution

With Octopus CMS, MUA Ice Cream stores began their digital transformation. All screens became manageable from a single central platform. The brand can now easily plan and instantly update content across digital menu boards, campaign, announcement, and advertising screens. Store-specific content can be created effortlessly, and the entire process runs smoothly without requiring any technical expertise.

Results

Brand consistency was achieved across all stores.

Campaign updates can now be published within minutes.

Content management time was reduced by 70%.

The MUA team began using screens as an active communication channel.

Octopus CMS accelerated MUA Ice Cream’s in-store communication, increased operational efficiency, and strengthened the overall brand experience.