GAP Başarı Hikayesi: Dijital Menü Devrimi

Increased Communication

4x

%200

Privileged Target Audience

Privileged

Problem

In GAP stores, the denim section faced challenges in helping customers experience products and choose the right model. Simply seeing items on shelves or having limited information made it harder for customers to decide, leading to missed sales opportunities.

Solution

While all in-store screens are managed via Octopus CMS, Lift&Learn technology was implemented in the denim section. When customers pick up a product, sensors detect it and instantly display details on nearby screens, including different colors and styles. Customers can also compare two models side by side, allowing for more informed purchase decisions.

Results

Customers can view product details and different models before trying them on.

The decision-making process is faster, enhancing the overall shopping experience.

The need for sales associates to explain products decreased, improving operational efficiency.

Octopus CMS and Lift&Learn created an interactive and engaging shopping experience in GAP stores.