ISE (Integrated Systems Europe) Nedir?
Growing every year since its first edition in 2004, Integrated Systems Europe is the equivalent of the "Hall of Fame" in the field of AV visual integration, held every February.
The event hosted more than 1,300 exhibitors, including numerous new product launches, bringing the number of attendees to over 116,000.
ISE, a joint venture between AVIXA and CEDIA, the two leading sector associations of the global AV industry, organizes B2B exhibitions and conferences for the professional audiovisual, electronic systems integration and IT industries.
...and why is it so important that Octopus is there?
As Octopus, we define what we do as "More than Digital Signange". When we first set out, we aimed to create a platform that every business owner who wants to integrate their business with a digital display can easily benefit from. This led us to develop a user and budget-friendly technology that small and medium-sized businesses can carry their businesses into the future.
Our main focus has never been solely on selling industrial displays. We wanted to capture the right target audience with the right targeted marketing content and turn it into a profit opportunity for our users. And in doing so, to ensure that they don't spend thousands of pounds on industrial exhibitions. That's why we have prepared 5 unique modules for brands that need targeted ads and SMEs that need a new revenue model.
We are proud to announce that Octopus will be attending ISE 2023 (Woo! 🎉) and our team is excited to take part in this creative and collaborative atmosphere.
We look forward to meeting the world leaders of the industry and sharing what we aim to bring to the world with the technology we have developed in the field of digital displays.
Make Digital Signage smart
So what are these 5 features and why do they make digital displays "smart"? In the rest of the article, we will explain what Octopus has to offer.
The ADS (Ads) module we developed allows users to place audience-based digital ads, just like the Instagram algorithm. All the user needs is a screen and Octopus technology. This technology is not only compatible with industrial displays, making it a more budget-friendly and viable option, regardless of the size of the business.
Our Analytics module has been developed to provide game-changing data to Octopus partners, allowing them to create tailored content by measuring the attention a targeted ad receives by age, gender and appearance. This data is never stored or shared with third parties and is only used to deliver a more personalized experience to our partners' customers.
Our Editor module allows our users to design all the necessary marketing content directly through Octopus, using pre-made samples or creating something completely new. The user-friendly interface of this module allows using the module even without any design experience.
Our payment (OctoPay) integration makes every screen e-commerce ready. By scanning the ad's QR code and using the integrated payment system, customers can instantly buy the product that catches their eye, or even have it shipped to their home if they can't find it in the store. In the end, instead of going to the store and coming home dissatisfied and empty-handed, customers are satisfied and the Octopus partner doesn't miss out on a potential sale.
Another unique feature Octopus offers includes NFTs. OctopusNFT allows NFTs to be physically displayed like unique works of art. When an NFT is pressed on the screen, the screen instantly transforms into a work of art displaying that NFT. So NFT holders no longer need to just keep their NFTs in their wallet. Another advantage of Octopus is that in addition to the NFT purchased, there is also the option to purchase a display if needed.
This is what makes Octopus so much more than Digital Signage.
We are delighted to be presenting this technology, which was once an idea, at ISE in 2023.
For updates on the process, you can follow us on our social media accounts or visit our blog from time to time.
See you in Barcelona!
