At Integrated Systems Europe (ISE 2026) in Barcelona, where we proudly participated for the fourth consecutive year, we unveiled our OctoAI product family — taking our digital screen technologies one step further.
At Octopus, we are not just a digital signage hardware provider. We are building a technology platform that transforms screens into measurable, manageable, and revenue-driving intelligent systems.
With the launch of Technical OctoAI, Marketing OctoAI, Design OctoAI, and Sales OctoAI at ISE 2026, screens are no longer passive broadcasting tools — they are becoming real-time decision support systems and performance engines that directly contribute to sales.
The Four New OctoAI Modules
- Technical OctoAI
An infrastructure AI module that monitors the entire screen network 24/7, detects potential issues in real time, and automatically resolves them. This minimizes downtime, prevents technical disruptions, and significantly improves operational efficiency.
- Marketing OctoAI
A marketing intelligence engine that analyzes viewing and engagement data from screen content and provides data-driven insights on what to show, where, and when. Retailers can deliver the right message at the right time, maximizing customer engagement and campaign effectiveness.
- Design OctoAI
An AI-powered creative assistant that supports marketing and design teams with performance-based recommendations. By adapting campaign visuals to different formats and audiences, it accelerates creative workflows and enables consistent, high-performing content production.
- Sales OctoAI
A sales intelligence module that integrates on-screen content with in-store sales data. It clearly reveals how specific visuals or campaigns impact revenue, providing content-based conversion reports and enabling measurable ROI tracking for in-store digital marketing activities.
Why It Matters for Retailers
Studies show that more than 80% of purchasing decisions are made in-store.
This is exactly where OctoAI makes the difference.
Biz de tam bu noktada devreye giriyoruz.
With OctoAI:
- Screens run continuously without interruptions
- Content is optimized with data
- Designs are shaped by performance insights
- Sales impact is clearly measurable
In other words, digital screens are no longer just tools that display content — they become systems that generate results.
As our Founder and CEO Emre Yıldız explains:
"“Our vision at Octopus has always been to unlock the full potential of digital screens through AI. With our OctoAI product family, we are turning this vision into reality. Screens are no longer just broadcasting devices — they are intelligent decision-support and sales-driving engines for retailers. By personalizing the in-store experience and providing data-backed insights, we help brands make faster and smarter decisions.”
The new OctoAI modules are now fully integrated into our screen management platform and immediately available for use. This innovative approach is part of our broader mission to deliver ‘More than Digital Signage’ by seamlessly combining digital and physical retail experiences.
Together, we are making the future of retail smarter.
