How Octopus Effectively Managed a Shopping Mall Campaign

Welcome 2024!🥳

As we share a brand new success story with you, we are proud to say that we started the new year on a high note.

We have previously shared how Octopus technology transforms data collected from the physical world into measurable data, just like the online world.

We realized this for the first time with OctoAds in cooperation with Demirören Medya and AVMECRA.

Demirören Medya wanted to advertise the new youth series "Bir Derdim Var" to be broadcast on Kanal D.

With the cooperation of AVMECRA, the target audience was determined as young people in the advertisements shown in shopping centers in 4 provinces.

Video analytics data on Octopus screens were instantly triggered to show content from the series to young men and women.

At the end of the 1-week campaign, real-time and 96% accurate data was obtained for the first time from an advertisement placed in physical life.

The data of Ankara Cepa Shopping Center, one of the shopping centers where the campaign was exhibited, was as follows;

The total number of passengers reached 910,977.

290,000 people watched the screens in one week.

Of these, 113,088 were "Effective Imaging", resulting in an Effective Imaging Rate of 12.41%.

Average Viewing Time was 0.96 seconds.

A total of 46,671 men viewed the content for an average of 0.58 seconds.

A total of 31,109 women viewed the content for an average of 0.38 seconds.

42,383 viewers in the 12-24 age range, the main target audience, were reached.

OctoAds launched a new era in the category of instant ad display with real-time data with the project it tested for the first time in Turkey.

We would like to thank our advertisers Demirören Medya and Kanal D and our media partner AVMECRA.

We look forward to taking part in similar projects in the future.