We had a great start to the year with ISE 2025!
Integrated Systems Europe (ISE) is one of the most important events for the audiovisual and systems integration industry on a global scale. This year the event took place in the vibrant atmosphere of Barcelona, bringing together technology leaders and industry professionals from around the world. Focusing on innovative solutions, Octopus is proud to be present at this prestigious exhibition for the third time in a row! At ISE 2025, Hall 4 [...]
How to Use Real-Time Demographic Data to Drive Retail Sales
Targeted ads in the online world are created through a combination of data analysis, audience segmentation and strategic messaging. By systematically combining data collection, audience segmentation, personalized messages and continuous optimization, targeted ads can effectively reach the right audience with the right message at the right time, maximizing engagement and conversion rates. We've all seen [...] in an online search engine
How Octopus Effectively Managed a Shopping Mall Campaign
Welcome 2024!🥳 As we share a brand new success story with you, we are proud to say that we started the new year on a high point. We have shared how Octopus technology transforms the data collected from the physical world into measurable data, just like in the online world. With OctoAds, we realized this for the first time with the cooperation of Demirören Medya and AVMECRA. Demirören Medya, Kanal D [...]
Building a Winning Marketing Strategy for SMEs
It would not be wrong to say that we are slowly moving away from the era when only big companies with big budgets used digital display technology. In today's digital age, small and medium-sized businesses need to explore innovative marketing strategies to stand out from the competition. One effective way to do this is to leverage digital screens to engage audiences and increase brand visibility. In this blog post, we'll actually take a look at Octopus' startup [...]
How Digital Menu Boards Benefit Cafes
In today's fast-paced world, cafes are constantly looking for innovative ways to enhance the customer experience and streamline operations. One such game-changing element is the implementation of digital menu boards. These modern storefronts offer numerous advantages that could revolutionize the way cafés present their menus and interact with their customers. So let's explore the remarkable advantages that digital menu solutions bring to cafes [...]
What Does the Future of Digital Signage Hold?
In this article, we will briefly discuss what the future holds for Digital Signage technology, which is rapidly developing and becoming widespread not only in large companies but also in small and medium-sized enterprises. With an estimated market size of $24.86 billion in 2022 and expected to grow at a compound annual growth rate of %8.0 from 2023 to 2030, the highly adaptable nature of Digital Signage technology means that a wide range of industries [...]
What Makes Smart Digital Signage "Smart"?
Before we move on to the core components of Digital Signage, let's explain what the word "smart" means in this context. Digital Signage is a digital display solution that partners with smart software platforms, allowing its users to update and manage content remotely via an internet connection. On the other hand, traditional digital signage displays do not have built-in media players, and any changes to the displayed content need to be made manually [...]
Redefining the Future of Travel
We are very pleased to announce that Octopus is among the startups selected for the 1st round of the Turkish Airlines Terminal Startup Accelerator Program, which was launched to support startups to collaborate more easily with corporate companies, help entrepreneurs access the resources they need and manage their businesses more successfully. Other startups selected for the Turkish Airlines Terminal Startup Accelerator Program [...]
Octopus Smart Signage in Dubai!
Octopus, which has not yet completed its first year after the investment, announced a partnership agreement with ABCOM Distribution LLC at Integrate Middle East 2023. Octopus is now available in Dubai and GCC countries. IME 2023 (Integrate Middle East), where the world's leading global leaders in AV and media technology meet and bring together the most innovative solutions, was held in Dubai between May 16-18. Dubai World Trade [...]
How Digital Signage Benefits Non-Desk Workers
Şu ana kadar blog yazılarımızda Digital Signage’i esas olarak satış ve pazarlamadaki faydalarıyla ele almış olsak da kullanım alanının yalnızca satışları artırmakla sınırlı olmadığını anlamak önemlidir. Masasız Çalışanlar Kimlerdir? Küresel işgücünün %80’ini oluşturan masasız çalışanlar, masaya bağlı olmayan ve işleri geleneksel ofis ortamına dayanmayan çalışanlardır. Genellikle sağlık, perakende, imalat, inşaat, ulaşım, telekomünikasyon ve diğerleri gibi […]
