The basic building blocks of an effective Digital Signage system are Hardware, Software, Content and Strategy. In this article, we will dive deeper into the key features of an effective Digital Signage software.
The main components of Digital Signage software are the media player and the CMS (Content Management System). The media player stores and delivers content, while the CMS acts as the control center of the system. Of course, it is not enough for the software to fulfill these basic tasks alone. Let's look at what features to look for in order to choose the right software:
Content Diversity
The first question to consider is "Can this software display the content I want to use?". For an effective digital display strategy, it is important to use dynamic and creative content. Therefore, text, images, video and audio should all be compatible with the software you choose.
Responsive Design
The software should ideally provide a seamless user experience. The ability to readjust the various elements that make up the interface to adapt to the characteristics of different devices (adjustability and adaptability) is often what we should look for in a "responsive" Digital Signage software.
Customizability and Flexibility
The customizability of the software is the element that will ensure that you get the most suitable service for your needs. In addition to meeting current needs, the potential to meet potential future needs is also important. The flexibility of the software means that it can keep up with the future needs of your changing and evolving business with updates.
User Friendly
Investing in software that you don't know how to use and that you will have to spend a lot of time learning is not very productive. A user-friendly software takes into account that not everyone who wants to explore the digital world to keep up with the demands of the times is a master of technology. The interface should be easy to understand and allow for quick navigation.
Last Words
As Octopus, we have always prioritized researching consumer needs and the shortcomings we have observed in the industry while developing Octopus Signage software. We hope this article has shed some light on the "must-haves" you should consider when making your software selection.
All things considered, it is important to remember that Digital Signage is an investment, not an expense. As you grow your business and adapt to the marketing system of today and the future, it is always beneficial to make a conscious investment in this direction.
