What Makes Smart Digital Signage “Smart”?

Before we move on to the key components of smart digital signage, let’s simply explain what the word “smart” means in this context.

Smart digital signage is a digital display solution that’s partnered with smart software platforms, which allow its users to update and manage content remotely via an internet connection.

Traditional digital signage displays, on the other hand, don’t have built-in media players and any changes on the content being displayed need to be done manually.

Key Smart Digital Signage System Features

Remote Access

An important feature of smart digital signage that saves its users time and effort is that the system can be accessed remotely.

Cloud-based software enable remote Access to the command center or the CMS from anywhere in the world, which means users do not have to physically go to each digital sign to make changes or add new material.

Automated Content

Smart digital signage often provides its users with various pre-built content applications and content scheduling tools, allowing the media to be displayed at a scheduled time and date.

Inter-Device Communication

It is crucial to have a system that can interact with other smart devices and programs. This is where API connectors come into play.


The ability of smart digital signage systems to display interactive content enables them to offer a more personalized experience and customized service.


Intelligent displays can detect their environments, sort through the data they receive, and make calculated judgments on our behalf.

One example to this is Octopus’ Video Analytics feature, which ensures the right content meets the right person at the right time through its face scanning technology that recognizes the visitors’ age, gender, mood, and their duration of viewing the screen while the content is being displayed.


And lastly, smart digital signage is resistant to data theft, hacking and sabotage through improved security measures.

In this article, we have conveyed the basic elements that make the difference between traditional digital signage systems and smart digital signage. It is safe to say that the benefits of investing in a smart system cannot be ignored as it can save users time, cost and effort.