In this article, we will briefly discuss what is likely to happen in the future for Digital Signage technology, which is rapidly developing and becoming widespread not only in large companies, but also in small and medium-sized enterprises.
With an estimated market size of $24.86 billion in 2022, which is expected to expand at a compound annual growth rate of 8.0% from 2023 to 2030, the highly adaptable nature of Digital Signage technology allows a wide range of industries to invest in this direction.
One of the most important reasons for this is that with the development of “Smart Digital Signage”, operational processes in content management can be managed remotely and easily. Traditionally, Digital Signage was updated with a memory card or USB drive, which made it difficult for brands to update content in real-time. A cloud-based system eradicates the time and cost issue that comes with this now almost primitive practice.
The latest trends in Digital Signage technology include interactive displays, targeted and personalized content, data-driven marketing, the use of artificial intelligence, and the integration of augmented and virtual reality elements.
Features such as sensors and personalized content allow valuable data obtained from physical stores to be measured just like offline data, which is crucial for having a more in depth understanding of customer behavior. This not only allows brands to create a more conscious marketing strategy, but also provides direct profit by increasing up-sale opportunities within the store.
The use of interactive screens, which is expected to become widespread in the near future of Digital Signage, also allows users to have a more personalized and smoother experience. We have already started to see examples in the food and retail sectors. Touch screen menus and self-check-out registers are just a few of these, and they have been around for a while.
The future of Digital Signage is changing, and it’s changing fast.
Brands all across the globe continue to explore and implement Digital Signage technology, which is one of the most cost-effective ways to enhance user experience. Considering the fact that we live in a data-driven world, the advantages of smart Digital Signage systems at this point are also undeniable.
With an estimated worth of $45.3 billion by 2030, it’s unlikely this rapid growth and increasing interest in Digital Signage is going to stop anytime soon and we are excited to be a part of it as Octopus Smart Digital Signage.
