What we developed?
While the retail world adeptly tracks customers online to drive sales, understanding customer needs in physical stores often remains a challenge. Octopus steps in to bridge the gap between offline and online. By collecting and analyzing data, we provide valuable insights, empowering our customers to shape effective sales and marketing strategies—mirroring the precision seen in the online world. With Octopus, offline businesses can now harness the same strategic advantages that have revolutionized the online shopping experience.
Octopus employs Video Analytics, utilizing face-scanning technology to discern visitor gender, age, and the duration they engage with the screen content. The data gathered is then processed by Octopus AI to dynamically generate adaptive conditional content tailored for the target audience. Additionally, Octopus Wi-Fi Analytics complements this by tracking visitor behavior through their Wi-Fi-enabled devices within the store. This combined approach empowers retailers to enhance in-store engagement, delivering an offline customer experience similar to the personalized interactions observed online.
Octopus Lift & Learn
Lift and Learn enhances in-store experiences by connecting physical products with any nearby Octopus screen. When a customer picks up a product and wants more information, relevant content is displayed on the closest screen. Octopus provides valuable data to the brands that use this technology, including how long and by how many people a product was looked at, effectively measuring engagement with both the product and the on-screen content.
Octopus Till Integration
Cashier integration transforms in-store shopping by seamlessly connecting with checkout systems, offering personalized recommendations based on customers' preferences and historical purchase data. This innovation mirrors online shopping experiences, enhancing the in-store journey with targeted product suggestions similar to digital retail campaigns, bridging the gap between online and offline shopping.
Octopus screens feature QR Code payment capabilities, enabling after-hours sales. If your screen faces the street, potential customers passing by can make purchases by scanning the QR Code. This simple process allows for immediate orders, next-day purchases, or product reservations. Special offers can be tailored for transactions completed within a minute after scanning the QR Code. The payment process through screens is entirely customizable, providing flexibility for your business needs.
Octopus Online Content Editor offers customers a versatile platform with ready-to-use templates and easy customization. Users can also create original content, ensuring a personalized touch. Additionally, Octopus provides an active content management service, ensuring ongoing assistance in optimizing digital displays for a seamless experience.
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