Octopus Received an Award from Istanbul Marketing Awards with its Implementation at Lisbon Web Summit 👀
The innovative approach of Octopus with screens at the Web Summit in Lisbon, received an award from the Istanbul Marketing Awards.
Octopus Signage; introduced the technology behind OctopusNFT displays at the annual Web Summit technology conference in Lisbon. In addition to emphasizing that it is possible to physically own and exhibit digital NFT assets with Octopus technology, thanks to its participation in the fairs, it also realized its goals of creating high brand awareness and reaching the maximum number of people suitable for the target audience.
There was no Octopus stand at the fair held in Lisbon, and more visibility was aimed at the fairs attended. Based on this, a remarkable strategy was created with the 14″ and 11″ framed screens in the hands of the brand. With this strategy, which was built on the roof idea of “Now its beyond NFT”, NFT collections that were understood were exhibited on Octopus screens. “Did you ever hug an NFT?” by asking the question, it was stated that the screens used were actually NFTs. At the same time, data was collected over Linktree and social media, and digital visibility was increased by co-marketing with other NFT collections.
As a result of the studies, most of the approximately 100,000 visitors who came to the fairs attended were introduced to Octopus NFT products. In line with the needs of the brand, C-level executives from the crypto world, mutual funds, NFT Marketplaces, professionals and contact information were reached. Again in this direction, the interaction was brought to the highest level by reaching art galleries, artists and collectors and co-marketing activities.
After this strategic approach, Octopus crowned its success by receiving the Golden Award in the category of Marketing Communications with NFT Utilization at the Istanbul Marketing Awards 2022, which was held last week.