Use Cases

M&S

kigili use case
Increase 3x

Increase 3x

Communication

120% more

120% more

Conditioned Content

Exclusive

Exclusive

Target Audience

The Challenge

With Octopus Signage and its Video Analytics solution, M&S gains insight into the effectiveness of their campaigns displayed on screens, backed by detailed analytics data that includes a breakdown of demographics. Building upon this success, the project will expand to incorporate the Octopus Wi-Fi solution, enabling M&S to delve deeper into customer behavior within their stores. This extension will provide valuable information on specific areas of the store where customers spend the most time, enhancing their understanding of customer engagement and preferences.

The Solution

With Octopus Signage and its Video Analytics solution, M&S gains insight into the effectiveness of their campaigns displayed on screens, backed by detailed analytics data that includes a breakdown of demographics. Building upon this success, the project will expand to incorporate the Octopus Wi-Fi solution, enabling M&S to delve deeper into customer behavior within their stores. This extension will provide valuable information on specific areas of the store where customers spend the most time, enhancing their understanding of customer engagement and preferences.

Results Obtained

The project started with Octopus Video analytics and will continue with Wi-Fi Analytics for customer behavior analysis. Despite being at a very early stage in the project, M&S has already started to collect very valuable, real daily data from their stores. They have just updated their marketing strategy based on the attraction data they’ve gotten from the content displayed on their screens.

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