How to Create the Most Accurate Digital Signage Strategy for Your Brand
We have shared in our previous blog posts that Octopus technology can be used not only by big brands with mega budgets, but also by any small to medium sized enterprises of any community.
This is significant for a brand to keep up with the demands of the present era, and carry their business into the future, regardless of its size.
We would like to inform you about a few key points that we think are important to know when transitioning to Digital Signage for your brand; by explaining the basic requirements of this technology, which may sound complex, expensive, and even a little scary from the outside perspective.
1. Digital Signage 101 – Understanding the Basics of Digital Signage
We all now know that digital signage is not just about investing in a few screens to install in your stores. As Octopus, that’s why we call ourselves “More Than Digital Signage”. Turning your investment into profit, customer satisfaction and much more by using it correctly requires the conscious use of the content to be displayed on the screens.
Fortunately, Octopus’ user-friendly modules are designed to support its users in this context. In particular, the ANALYTICS module provides detailed information about whether the ads you use capture the right audience and their return to you, while the EDITOR module allows you to make the necessary changes in your designs based on the data you get from ANALYTICS, without requiring any prior design knowledge.
2. Develop Individual Strategies for Each Screen
For each screen you use, evaluate the right strategy based on the location of the screen, the target audience and the purpose of the ad on the screen.
Keep in mind that attracting the attention of a potential customer with a design that is eye-catching enough to invoke the urge to step inside the store, promoting your new collection, informing about current campaigns and discounts, all require a separate strategic approach.
It is also important to mention once more that paying attention to the data acquired by analytics is a must.
3. Interactive & Dynamic Content
One of the biggest advantages of Digital Signage over static displays is the possibility to create a much more impressive effect by using dynamic visuals.
Imagine walking down a street with lots of shops or strolling through a shopping mall. Which one of the examples would catch your attention; a static sign spelling out “DISCOUNT” in letters pasted on a storefront, or a digital screen supported using motion and striking visuals?
However, it should also be considered that overly complicated content is also a turn-off for potential customers. Most consumers will only see your content for a few seconds, meaning the time to get your message across is actually very limited. To put it simply, as with most things, balance is key.
Now that we agree that dynamism is more effective, let’s get into what we mean by “interactive”. Interactive content allows for your customers to physically engage with your content, turning simply viewing an ad into an experience.
Here is an example of interactive content turning into direct sales: Octopus’ PAYMENT integration.
With the PAYMENT feature, every screen you have is e-commerce ready. Customers can instantly purchase a product displayed on the screen via QR codes, even getting it shipped to their homes if they can’t reach the product in that particular store instead of returning home empty-handed, and slightly annoyed that they didn’t get their needs met.