How Does Digital Signage Benefit Deskless Workers?
Although we have discussed Digital Signage mainly with its benefits in sales and marketing in our blog posts so far, it’s important to discern that its usage area is not solely limited to increasing sales.
Who are Deskless Workers?
Making up 80% of the global workforce, deskless workers are workers who are not bound to a desk, whose work is not rooted in a traditional office setting. They are commonly employed in industries such as healthcare, retail, manufacturing, construction, transportation, telecommunications, and others. Construction workers, waiters and waitresses, retail staff, field service technicians are examples of deskless workers.
Digital Signage can be crucial in creating effective communication for employees not working in office environments. Let’s get into what kind of challenges they may face and how Digital Signage brings a solution to them.
1. Lack of Online Communication Resources
One main reason for this is that generally, deskless workers may not have access to a computer or the internet at work, making it difficult to receive and respond to electronic communications. This is a disadvantage especially for work environments that depend on time-sensitive information such as safety announcements or real-time updates.
2. Less Direct Contact with Employers
Lack of online communication may also lead to a lack of communication between the employer and the employees due to less direct contact. Studies show that workers who feel disengaged are up to 202% less productive than their more-engaged counterparts. Dissatisfied employees are less inclined to stay in their roles — leading to potentially high turnover rates. Increasing engagement in the work environment through the use of digital screens benefit the morale of the employees as they feel seen and heard by their supervisors or seniors.
Effective Use of Digital Signage & The Importance of Language
In addition to introducing these workspaces to digital screens, the content of the message to be displayed on these screens is also very important in order to benefit from its advantages.
In a busy work environment, straightforward, consistent content that employees can perceive quickly and easily is the most important point to increase communication and interaction. Ambiguous or constantly changing messages may lead to confusion and information fatigue.
The use of unifying language such as “us” or “we” in order to create a sense of community and to compensate for the lack of sense of belonging to the company, which is another problem arising from the lack of communication, is also very effective in increasing the morale of the employees.
Digital Signage also enables personalization, such as celebrating an employee’s birthday, work anniversary or an achievement which boosts morale.
In conclusion, with the right Digital Signage technology and strategy that can be implemented to every work area, the difficulties that deskless employees have to face daily in communication can be improved immensely.
