How Digital Signage Is Shaping the Future of Businesses
We are all familiar with the concept of signages in a traditional sense. In marketing, it is simply a tool designed to help people recognize or identify a place or brand. It is an important part of any business and can be anything from wall signs to a-frame sidewalk signs.
Based on this, we can define “digital signage” as the version of this tool that has been developed by keeping up with the ever-evolving technologies of our era, reaching completely different dimensions as a result.
So, why should brands, especially small to medium sized enterprises, get on board with these developments?
We have done the research for you and summed up a brief explanation of the benefits of investing in digital signage to expand your business.
1) Increases Customer Engagement
Digital signage technology is prevalent enough among larger companies today that we’ve had plenty of data and case studies to examine and observe its pros in the field of marketing. Unsurprisingly, studies have proven that digital signage displays lead to more sales than the traditional static display.
Some even refer to it as the “silent salespeople of the 21st century”. A very prolific salesperson indeed, capturing 400% more views compared to static displays.
You can hire as many sales personnel as you’d like, even have them greet potential customers at the door and have them wave illuminated signs around in hopes of leading them inside, and this strategy is sure to be eye-catching, but most people don’t like having actual people directly suggesting to them what to buy. Otherwise, with all due respect to door-to-door salesmen, this would have been the most clear-cut way of making profit.
Digital displays are able to do this in an imperceptible yet effective manner. In a survey conducted by FedEx Office, 76% of customers have admitted to entering a store, just because digital signage caught their attention, which leads us to our next chapter…
2) Leads to More Purchases & Impulse Purchases
The same survey has shown that and 68% of customers ended up purchasing an item from the store they entered because of digital signage. Ads consisting of dynamic communication and images increase the number of messages you can deliver to potential customers, which in turn leads to more impulse purchases from passers-by. Most of us can admit to making an unplanned purchase, simply because, why not? It is possible to view this effect of digital signage in a negative light but bear in mind that this is not equal to manipulating someone into buying your product. It is simply a means of displaying the right product to the right customer, at the right time.
3) Enhances Customer Satisfaction
Well-placed and accurately targeted digital displays can enhance customer satisfaction, and this reflects positively on your brand awareness. A customer who leaves your store thinking that they have received fast and quality service will certainly open the door to others with the effect they will create from word of mouth.
One way Octopus technology provides this is the payment integration, which provides the ability to make every screen e-commerce ready. By scanning the ad’s QR code and using the integrated payment system, customers can immediately purchase the item they have seen in the digital display, even getting it shipped to their homes if they can’t reach the product in that particular store.
4) Measurable Data Turns into Profit
Digital signage collects data on the effectiveness of targeted ads, giving you a concrete answer to whether you’re spending the right time and money in the right aspect.
This creates a window for you to observe what kind of designs your target audience is attracted to and which products they like more, allowing you to advertise more consciously and ensuring that you do not waste time and money with approaches that will not work for your business.
Stepping into the digital world doesn’t mean spending huge amounts to grow your business. Other than the production of new content, (which you can handle yourself with no prior design experience required using Octopus’ EDITOR module) there are few recurring costs after making the initial investment to the necessary hardware and software.
We’ve designed our software to be compatible with any display, not just industrial displays, for the sole purpose of making it easier for you to carry your business into the future.
We hope we were able to answer some of your main questions on digital signage. Although we tried to mention all the prominent items in this field here, there are many more advantages that we have not included. We look forward to sharing them with you in our future blog contents.