{"id":699,"date":"2024-01-05T22:43:00","date_gmt":"2024-01-05T22:43:00","guid":{"rendered":"http:\/\/104.46.45.99\/?p=699"},"modified":"2025-07-31T15:04:45","modified_gmt":"2025-07-31T15:04:45","slug":"how-octopus-effectively-managed-a-shopping-mall-campaign","status":"publish","type":"post","link":"https:\/\/octopussignage.com\/en\/how-octopus-effectively-managed-a-shopping-mall-campaign\/","title":{"rendered":"How Octopus Effectively Managed a Shopping Mall Campaign"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Welcome 2024!<strong>\ud83e\udd73<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we share a brand new success story with you, we are proud to say that we started the new year on a high note.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have previously shared how Octopus technology transforms data collected from the physical world into measurable data, just like the online world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We realized this for the first time with OctoAds in cooperation with Demir\u00f6ren Medya and AVMECRA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Demir\u00f6ren Medya wanted to advertise the new youth series \"Bir Derdim Var\" to be broadcast on Kanal D.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The target audience was determined as young people in the advertisements shown in shopping centers in 4 provinces in cooperation with AVMECRA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video analytics data on Octopus screens were instantly triggered to show content from the series to young men and women.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1 hafta s\u00fcren kampanya sonunda ilk kez fiziki hayatta verilen bir reklamdan ger\u00e7ek zamanl\u0131 ve %96 do\u011fru veri elde edildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The data of Ankara Cepa Shopping Center, one of the shopping centers where the campaign was exhibited, was as follows;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The total number of passengers reached 910,977.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">290,000 people watched the screens in one week.<br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bunlar\u0131n 113.088&#8217;i \u201cEtkili G\u00f6r\u00fcnt\u00fcleme\u201dydi, Etkin G\u00f6r\u00fcnt\u00fcleme Oran\u0131 %12,41 ise olarak sonu\u00e7land\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Average Viewing Time was 0.96 seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A total of 46,671 men viewed the content for an average of 0.58 seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A total of 31,109 women viewed the content for an average of 0.38 seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">42,383 viewers in the 12-24 age range, the main target audience, were reached.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OctoAds launched a new era in the category of instant ad display with real-time data with the project it tested for the first time in Turkey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We would like to thank our advertisers Demir\u00f6ren Medya and Kanal D and our media partner AVMECRA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We look forward to taking part in similar projects in the future.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ho\u015f geldin 2024!&#x1f973; Yepyeni bir ba\u015far\u0131 \u00f6yk\u00fcs\u00fcn\u00fc sizlerle payla\u015f\u0131rken, yeni y\u0131la y\u00fcksek bir noktada ba\u015flad\u0131\u011f\u0131m\u0131z\u0131 s\u00f6ylemekten gurur duyuyoruz. Octopus teknolojisinin t\u0131pk\u0131 online d\u00fcnyada oldu\u011fu gibi fiziksel d\u00fcnyadan toplanan verileri nas\u0131l \u00f6l\u00e7\u00fclebilir verilere d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc daha \u00f6nce bir\u00e7ok yaz\u0131m\u0131zda payla\u015fm\u0131\u015ft\u0131k. OctoAds ile Demir\u00f6ren Medya ve AVMECRA i\u015f birli\u011fiyle bunu ilk kez hayata ge\u00e7irdik. Demir\u00f6ren Medya, Kanal D&#8217;de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Octopus ile AVM Kampanya Y\u00f6netiminde Etkili Sonu\u00e7lar<\/title>\n<meta name=\"description\" content=\"Octopus Signage, bir al\u0131\u015fveri\u015f merkezinin kampanyas\u0131n\u0131 dijital ekranlarla ba\u015far\u0131yla y\u00f6netti. 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