While we have so far covered Digital Signage in our blog posts mainly for its benefits in sales and marketing, it is important to understand that its use is not limited to increasing sales.<\/p>\n\n\n\n
Who are Deskless Workers?<\/strong><\/p>\n\n\n\n K\u00fcresel i\u015fg\u00fcc\u00fcn\u00fcn %80’ini olu\u015fturan masas\u0131z \u00e7al\u0131\u015fanlar, masaya ba\u011fl\u0131 olmayan ve i\u015fleri geleneksel ofis ortam\u0131na dayanmayan \u00e7al\u0131\u015fanlard\u0131r. Genellikle sa\u011fl\u0131k, perakende, imalat, in\u015faat, ula\u015f\u0131m, telekom\u00fcnikasyon ve di\u011ferleri gibi sekt\u00f6rlerde yer al\u0131rlar. \u0130n\u015faat i\u015f\u00e7ileri, garsonlar, perakende personeli, saha servis teknisyenleri masas\u0131z \u00e7al\u0131\u015fanlara \u00f6rnektir.<\/p>\n\n\n\n Digital Signage can be crucial in creating effective communication for employees who do not work in office environments. Let's take a look at what challenges they may face and how Digital Signage can address them.<\/p>\n\n\n\n 1. Lack of Online Communication Resources<\/strong><\/p>\n\n\n\n One of the main reasons for this is that, in general, deskless workers do not have access to computers or the internet at work, making it difficult to receive and respond to electronic communications. This is a disadvantage, especially for work environments that depend on time-sensitive information such as security announcements or real-time updates.<\/p>\n\n\n\n 2. Less Direct Contact with Employers<\/strong><\/p>\n\n\n\n \u00c7evrimi\u00e7i ileti\u015fim eksikli\u011fi, do\u011frudan temas\u0131n azalmas\u0131 nedeniyle i\u015fveren ile \u00e7al\u0131\u015fanlar aras\u0131nda ileti\u015fim eksikli\u011fine de yol a\u00e7abilir. Ara\u015ft\u0131rmalar, kendini ba\u011fl\u0131 hissetmeyen \u00e7al\u0131\u015fanlar\u0131n, daha ba\u011fl\u0131 meslekta\u015flar\u0131na g\u00f6re %202’ye kadar daha az \u00fcretken olduklar\u0131n\u0131 g\u00f6steriyor. Memnun olmayan \u00e7al\u0131\u015fanlar\u0131n rollerinde kalma e\u011filimleri daha azd\u0131r ve bu da potansiyel olarak y\u00fcksek i\u015ften ayr\u0131lma oranlar\u0131na yol a\u00e7ar. Dijital ekranlar\u0131n kullan\u0131m\u0131 yoluyla \u00e7al\u0131\u015fma ortam\u0131na kat\u0131l\u0131m\u0131n art\u0131r\u0131lmas\u0131, amirleri veya \u00fcstleri taraf\u0131ndan g\u00f6r\u00fcld\u00fcklerini ve duyulduklar\u0131n\u0131 hissettikleri i\u00e7in \u00e7al\u0131\u015fanlar\u0131n moraline fayda sa\u011flar.<\/p>\n\n\n\n Effective Use of Digital Signage and the Importance of Language<\/strong><\/p>\n\n\n\n In addition to introducing digital screens to these workspaces, the content of the message to be displayed on these screens is also very important in order to benefit from their advantages.<\/p>\n\n\n\n In a busy work environment, clear, consistent content that employees can perceive quickly and easily is the most important point that will increase communication and interaction. Ambiguous or constantly changing messages can cause confusion and information fatigue.<\/p>\n\n\n\n The use of unifying language such as \"we\" or \"us\" to create a sense of community and to compensate for the lack of a sense of belonging to the company, which is another problem caused by lack of communication, is also very effective in increasing employee morale.<\/p>\n\n\n\n Digital Signage also allows for personalization, such as celebrating an employee's birthday, a work anniversary or a morale-boosting achievement.<\/p>\n\n\n\n As a result, with the right Digital Signage technology and strategy that can be applied to any workspace, the communication challenges that non-desk-based employees have to face on a daily basis can be greatly improved.<\/p>","protected":false},"excerpt":{"rendered":" \u015eu ana kadar blog yaz\u0131lar\u0131m\u0131zda Digital Signage’i esas olarak sat\u0131\u015f ve pazarlamadaki faydalar\u0131yla ele alm\u0131\u015f olsak da kullan\u0131m alan\u0131n\u0131n yaln\u0131zca sat\u0131\u015flar\u0131 art\u0131rmakla s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131 anlamak \u00f6nemlidir. Masas\u0131z \u00c7al\u0131\u015fanlar Kimlerdir? K\u00fcresel i\u015fg\u00fcc\u00fcn\u00fcn %80’ini olu\u015fturan masas\u0131z \u00e7al\u0131\u015fanlar, masaya ba\u011fl\u0131 olmayan ve i\u015fleri geleneksel ofis ortam\u0131na dayanmayan \u00e7al\u0131\u015fanlard\u0131r. Genellikle sa\u011fl\u0131k, perakende, imalat, in\u015faat, ula\u015f\u0131m, telekom\u00fcnikasyon ve di\u011ferleri gibi […]<\/p>","protected":false},"author":1,"featured_media":678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\n