{"id":1077,"date":"2024-10-22T21:24:15","date_gmt":"2024-10-22T21:24:15","guid":{"rendered":"http:\/\/104.46.45.99:1881\/?page_id=1077"},"modified":"2025-07-31T14:43:07","modified_gmt":"2025-07-31T14:43:07","slug":"ms","status":"publish","type":"page","link":"https:\/\/octopussignage.com\/en\/success-stories\/ms\/","title":{"rendered":"M&S"},"content":{"rendered":"
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Increased Communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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More Conditioned Content<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Privileged Target Audience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Privileged<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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M&S uses large stores to showcase their wide range of products to their customers. This made it very difficult for them to control what was going on in their huge stores. They struggled to understand the behavior of their customers, such as how long they stayed inside, which department they spent the most time in. Although they are very active in the digital world and understand which products in their catalogs are gaining traction, it is not possible for them to do the same in their stores\/in the offline world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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With Octopus' Video Analytics solution, M&S gained insights into the effectiveness of its on-screen campaigns, including a demographic breakdown, supported by detailed analytics data. Building on this success, the project will be extended to include the Octopus Wi-Fi solution, allowing M&S to dig deeper into customer behavior in its stores. This extension will provide valuable insights into the specific areas of the store where customers spend the most time, improving their understanding of customer interaction and preferences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The project started with Octopus Video Analytics and will continue with Wi-Fi Analytics for customer behavior analysis. Despite being at a very early stage of the project, M&S has already started collecting valuable real daily data from its stores. They've just updated their marketing strategy based on the relevance data they get from the content displayed on their screens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u0130leti\u015fim Art\u0131\u015f\u0131 2x Daha Fazla Ko\u015fulland\u0131r\u0131lm\u0131\u015f \u0130\u00e7erik %150 Ayr\u0131cal\u0131kl\u0131 Hedef Kitle Ayr\u0131cal\u0131kl\u0131 Problem M&S, geni\u015f \u00fcr\u00fcn yelpazesini m\u00fc\u015fterilerine sergilemek i\u00e7in b\u00fcy\u00fck ma\u011fazalar kullanmaktad\u0131r. Bu, devasa ma\u011fazalar\u0131nda neler olup bitti\u011fini kontrol etmelerini olduk\u00e7a zorla\u015ft\u0131rmaktad\u0131r. M\u00fc\u015fterilerinin i\u00e7eride ne kadar s\u00fcre kald\u0131klar\u0131, en \u00e7ok hangi departmanda vakit ge\u00e7irdikleri gibi davran\u0131\u015flar\u0131n\u0131 anlamakta zorlanmaktayd\u0131lar. Dijital d\u00fcnyada \u00e7ok aktif olmalar\u0131na ve […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":7615,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1077","page","type-page","status-publish","hentry"],"yoast_head":"\nM&S\u2019in Octopus ile Ma\u011faza \u0130\u00e7i M\u00fc\u015fteri Analizi Ba\u015far\u0131 Hikayesi - Octopus<\/title>\n<meta name=\"description\" content=\"M&S, Octopus Video Analizi ile ma\u011faza i\u00e7i m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 analiz etti, 0 ko\u015fullu i\u00e7erik art\u0131\u015f\u0131 sa\u011flad\u0131. 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