Creating a Winning Marketing Strategy for SMEs
It is safe to say that we are slowly moving away from the period when digital display technology was used only by large companies with large budgets. In today’s digital age, small and medium sizes businesses need to explore innovative marketing strategies to stand out from the competition. One effective method is leveraging digital signage […]
HOW DO DIGITAL MENU BOARDS BENEFIT COFFEE SHOPS?
In today’s fast-paced world, cafes are constantly seeking innovative ways to enhance customer experience and streamline operations. One such game changer is the implementation of digital menu boards. These modern displays offer a plethora of benefits that can revolutionize the way cafes present their menus and engage with customers. So, let’s explore the remarkable advantages […]
What Does the Future Hold for Digital Signage?
In this article, we will briefly discuss what is likely to happen in the future for Digital Signage technology, which is rapidly developing and becoming widespread not only in large companies, but also in small and medium-sized enterprises. With an estimated market size of $24.86 billion in 2022, which is expected to expand at a […]
What Makes Smart Digital Signage “Smart”?
Before we move on to the key components of smart digital signage, let’s simply explain what the word “smart” means in this context. Smart digital signage is a digital display solution that’s partnered with smart software platforms, which allow its users to update and manage content remotely via an internet connection. Traditional digital signage displays, on […]
Redefining the Future of Travel
Redefining the Future of Travel We are beyond happy to announce that Octopus was among the startups selected for the 1st period of the Turkish Airlines Terminal Startup Acceleration Program, which was initiated in order to support startups to collaborate with corporate companies more easily and to support entrepreneurs in accessing the resources they need […]
Octopus Smart Signage is in Dubai!
Octopus Smart Signage is in Dubai! Having not yet completed its first year after the investment, Octopus has announced its partnership agreement with ABCOM Distribution LLC in Integrate Middle East 2023. Octopus is now available in Dubai and GCC countries. IME 2023 (Integrate Middle East), where world’s leading global leaders in AV and media technology […]
How Does Digital Signage Benefit Deskless Workers?
How Does Digital Signage Benefit Deskless Workers? Although we have discussed Digital Signage mainly with its benefits in sales and marketing in our blog posts so far, it’s important to discern that its usage area is not solely limited to increasing sales. Who are Deskless Workers? Making up 80% of the global workforce, deskless workers […]
How to Create the Most Accurate Digital Signage Strategy for Your Brand
How to Create the Most Accurate Digital Signage Strategy for Your Brand We have shared in our previous blog posts that Octopus technology can be used not only by big brands with mega budgets, but also by any small to medium sized enterprises of any community. This is significant for a brand to keep up […]
How Digital Signage Is Shaping the Future of Businesses
How Digital Signage Is Shaping the Future of Businesses We are all familiar with the concept of signages in a traditional sense. In marketing, it is simply a tool designed to help people recognize or identify a place or brand. It is an important part of any business and can be anything from wall signs […]
The Essentials of a Digital Signage Software
The Essentials of a Digital Signage Software The basic building blocks of an effective Digital Signage system consists of Hardware, Software, Content and Strategy. In this article, we will go into the depths of the essential features of an effective Digital Signage software. The main components of a Digital Signage software are the media player […]
