About

How We Started?

octopus team

Let’s hear the story of Octopus from its founder, Emre Yıldız.

‘’It all began when we were collaborating with a retail company selling building materials through our digital agency. Initially, we were using plain PDF and JPEG files for their social media, but they lacked appeal and failed to engage the audience. Being a creative agency, we decided to revamp the visuals by changing the inserts, and the results were astonishing. The video content we created for this company garnered the most global interaction without spending a dime. We received an e-mail saying ‘Keep doing whatever you are doing.’

Feeling empowered, we ventured into creating DIY videos to turn them into sales. As we shared these videos on social media, people started sharing them among themselves. They would ask each other, "Where did you get this paint?" or "Where can I find this accessory?" That's when we realized the potential to turn this into sales. To make it even more accessible, we decided to set up screens in stores where people could watch the videos and could buy the product right away. That day we learned the concept of digital signage.

However, using industrial screens for this purpose proved to be expensive. Our solution? We bought a regular television for our first screen in the retail market. Back then, we couldn't control the TV with software, so we manually managed the screen using a remote based on the store's opening and closing times. Once the screens were in place, the sales of accessory paints in that store increased by 40%. Importantly, we weren't just into digital signage — we didn't want to sell screens. We are a Software as a Service (SaaS) model, interacting the gap between sales and display, social media and the store, and social media and checkout. Unlike traditional digital signage requiring costly industrial screens, Octopus is designed to work on any smart screen, offering an online editor and cost-effective screens. This ensures that anyone, from a passer-by to a shopkeeper or a butcher, can easily implement our system.’’

We are here to help you grow your business

Get Started Now


© Copyright Octopus 2024. All right reserved.